2am mumsAn innovative new night support service for mothers is being trialled by Lansinoh Laboratories this week.
Called the 2am Mums, the project aims to help mothers support each other and share hints and tips through the middle of the night using Facebook and Twitter. New research has indicated that a quarter of mothers believe the 2am-3am period is the hardest part of the day, while nearly 75 per cent believe that a real-time online resource with immediate advice from an expert would be invaluable.
As a result, an expert midwife will be on hand to offer support through Facebook, Twitter and Skype for that crucial hour. Visual guides and step-by-step animations will also be available from the Lansinoh website.

Family support
Midwife Jo Gould said: “In an ideal world, midwives would like to see new mums more frequently than they are often able to. Most mums look to family members or friends for advice with breastfeeding issues however these support systems cannot be instantly available 24 hours a day, leaving mums looking to other resources for a helping hand. A visual guide, accompanied with by the online video – accessible to all mums – and encouraging a support system across social networks is a great initiative.”
The first 2am Midwife session was held on Monday 22nd April and will run for the rest of the week. For more information visit www.lansinoh.co.uk
To take part:
Facebook: http://www.facebook.com/LansinohUK/events
Twitter: Tweet @Lansinoh_UK using the Twitter hashtag #2amMumsClub

You can see more information on the 2am Mums initiative by watching this short video recorded at JFHC Live.