Every town in England has been invited to bid for up to £5 million to make their citizens more healthy and active, under a new Government public health initiative known as the Healthy Communities Challenge Fund. Towns have been invited to come up with innovative plans that could include increasing the number of cycle lanes, schemes to promote walking, and providing local healthy food initiatives. The idea is to get PCTs and Local Authorities (LAs) to take ownership of reducing obesity.
For a successful bid, towns have to demonstrate that achieving a healthy weight for all is a local priority, show commitment to creating a healthy environment, have active involvement from senior management across the PCT and LA and a proven record of partnership working. They must sign up to priorities such as reducing health inequalities and reducing CO
2emissions. For further information, see www.dh.gov.uk/obesity. Successful applicantswill be able to use the title "Healthy Town".