Breastfeeding mothers are holding events all around the UK to promote and support National Breastfeeding Awareness Week (24th to 30th June).

The campaign is needed because currently seven out of 10 British mums breastfeed when their baby's born, but by the time their baby is six weeks old around half of them have given up.

Although the Department of Health has decided not to support the campaign with funding, local mums will be doing their best to support women all over the UK by offering advice sessions in their local Baby Cafes and by holding coffee mornings and parties.

In the North West a group of Chester mums will raise awareness by touring the city on an open top Heritage Bus, waving flags and banners. They will then hold a picnic in the park with food and drink provided by by Breastfeeding Friendly businesses - all are welcome to join in the fun, whether breastfeeding or not.

New mums and mums in the Epsom and St Helier area who are seen in the hospital's maternity department will have the chance to win a range of prizes, from free 3D scans normally worth £120, to toys for newborns. Hospitals around the country are planning similar events.

The RCM is once again working together with RCM Alliance Partner Mothercare to host informal breastfeeding advice clinics for parents this week in all its Mothercare stores. This will offer midwives and infant feeding advisors to meet women and families in a non-threatening environment to talk about breastfeeding.

The Association of Breastfeeding Mothers is also doing their bit to raise awareness by holding a "Keep Britain Breastfeeding - Online Scavenger Hunt". To join in the fun visit

Breastfeeding advice and support is also available online and through the following helplines:

•National Breastfeeding Helpline

0300 100 0212

•National Childbirth Trust

0300 330 0771

•Breastfeeding Network

0300 100 0210

•La Leche League

0845 1202918

• Association of Breastfeeding Mothers

• Baby Cafes

Posted by Penny Hosie