Launching the campaign, Dr Bav Shergill, Consultant Dermatologist and British Skin Foundation trustee said: “Most skin cancers can be cured if detected early.
"The best way to detect skin cancer is to check your skin regularly, about once a month. You should examine the skin all over your body from top to toe. Ask a friend or member of your family to look at areas you can’t see such as your scalp, ears and back."
In suggesting that Valentine's provides an ideal opportunity to take the time to check for changes in moles for boyfriend, girlfriend, spouse, friend or family, the BSF have provided a checklist to look out for:
Moles that are growing or changing shape
Moles that are developing new colours
Moles that are inflamed, bleeding, or red around the edges
Moles that are particularly itchy or behaving unusually
Seven people die from skin cancer every day in the UK, while more than 100,000 new cases of skin cancer are diagnosed in the UK each year. Recent studies show that rates of malignant melanoma are rising faster than any other type of common cancer and at least two 15-34 year olds are being diagnosed with malignant melanoma every day in the UK.
For more information on skin cancer and safety tips, visit: www.ittakesseven.org.uk/skin-cancer-facts