digi-danPolice Scotland has launched a campaign to raise awareness about online child safety.

The initiative – which is called Stay Safe Online – takes the form of a radio campaign, as well a special website dedicated to new Police Scotland internet safety avatar Digi Dan.

According to the force, the campaign is primarily targeted at 9-12 year olds, with particular emphasis on distributing materials across schools. Older children meanwhile will receive advice about password security, social media posting, sexting and how to deal with inappropriate pictures.

Further reading: NSPCC & NCA launch course to help professionals keep children safe online

Speaking of the campaign, Chief Inspector William Cravens said: “Police Scotland is committed to building safer virtual communities for everyone. We want to help children to enjoy the benefits of the internet by being able to stay safe online.

“All children and young people need to understand they should only share pictures online that they are happy with friends, family and others seeing. They also need to know how to keep their personal information private and to contact an adult if they feel threatened.”