JFHC Live organisers Pavilion are pleased to announce three of the leading child health and nutrition organisations in the country are part of this year's event.

Cow & Gate, Aptamil and the Feeding for Life Foundation have joined as event partners for "the health care event you can't afford to miss" and will bring their expertise and extensive research knowledge to the Olympia Conference Centre on March 29th and 30th.

Journal of Family Health Care editor Penny Hosie said: "We are delighted to have Cow & Gate, Aptamil and Feeding for Life partnering us for our first-ever live event. Each brings years of experience of working with mothers in shaping the feeding habits of young children and will now be able to bring this to our readers as part of our programme of thought leading seminars and talks."

Melanie Knight, Event Manager for Cow & Gate and Aptamil's parent company Danone, said it was easy decision to choose to partner with JFHC Live.

"This is an exciting new show which will bring together some of the top names in the family health care field to showcase best practice thinking, something we at Danone are always seeking to achieve."

The three companies all have an impressive history of working with families, here's a look at what they will bring to JFHC Live:

aptamil Aptamil 

Aptamil has been dedicated to paediatric research for over half a century. We have worked with over 100 international universities and 125 hospitals and have produced more than 1,500 peer-reviewed scientific publications.

Our aim is not to try to reproduce breastmilk but to provide mums who cannot, or choose not to breastfeed, with an alternative that offers comparable benefits for their child. We pledge to provide healthcare professionals and parents with expert information, in order to help them make informed feeding choices.

The Aptamil healthcare professional helpline is staffed by experts and professionals including nutritionists, 2 paediatric nurses, a neonatal nurse, a midwife and feeding advisors, who understand what it's like to be on the frontline of healthcare. The team has a wealth of experiences, gained from over 60 years of medical practice, and a further 15 years acting in an advisory capacity.


cow&gateCow & Gate 

Cow & Gate is the number 1 baby feeding brand in the UK. Dedicated to providing tailored nutrition that babies love, Cow & Gate produces milks for the healthy growth and development of bottlefed babies and tasty, nutritionally balanced foods for babies and toddlers.

To help guarantee the best quality, we have all our milk, fruit, vegetables, cereals and meat ingredients grown especially for us. We then test and check at every stage to make sure our products meet the highest standards.

Cow & Gate actively encourages breastfeeding as the best start to life. Our infant milks are a safe and nutritious alternative for babies and toddlers who are not breastfed, for whatever reason.

Our expert team of scientists, dietitians and nutritionists ensure our baby milks and foods always have the right balance of nutrients and ingredients for every stage of infant growth. Through close links with the medical community, our highly skilled team is always at the forefront of research and development into infant nutrition.


feedingforlife Feeding for Life 

The Feeding for Life Foundation is a new education initiative established to assist and enhance this important work. It is supported by Cow & Gate and reflects the company's commitment to raising awareness of the importance of early nutrition.

The Foundation aims to enhance knowledge and expertise through training, research and promoting the sharing of best practice. It is led by an independent panel of eminent child health experts who are committed to developing evidence-based programmes and resources which reflect the importance of nutrition for the under-5s.

Good nutrition is vital in the early-years, when young children are developing rapidly and forming eating habits and preferences which may last a lifetime, and shape their future health.

Health visitors and early-years practitioners are an invaluable source of support and information on feeding for parents and carers during these often challenging years.


Click here for more information and to register your place at this fantastic free-to-attend event (NOTE: online registration closes 28 March at 12pm but you can get tickets at the venue if you are a registered healthcare professional or student).