Andy Murray Wimbledon championThe UK’s largest tennis operator has pledged to launch a major nationwide campaign to encourage more children to take up tennis following Andy Murray’s historic win at Wimbledon.
 
David Lloyd Leisure will host a Family Festival of Tennis in its racquets clubs this weekend [July 13-14] and plans to launch an ambitious outreach project to take its unrivalled tennis expertise to schools in the community.
 
Chief executive Scott Lloyd said: “Murray’s victory is the biggest boost yet for grassroots participation in tennis in the UK and provides us with an unprecedented opportunity to harness this inspiring achievement to encourage future generations to play.

"Children aspire to be like their sporting heroes and youngsters the length and breadth of the country are now bound to want to pick up a racquet and have a go, and we want to further nurture that enthusiasm and talent."

Continued rise in youngsters playing tennis
The leisure group recently reported a six per cent rise in the second quarter this year of youngsters playing tennis and involved in its Tennis All Stars exclusive junior coaching programme
 
Its facilities have been used by both former British no.1 Tim Henman and Andy Murray during their junior years and the group sponsored Murray between 2006 and 2008 on his way to reaching the pinnacle of his game.
 
Children showing real talent in the All Stars programme can move on to David Lloyd Leisure clubs with enhanced performance programmes. The group’s network includes nine performance squads that support some of the brightest talent in the UK.
 
For more information visit: www.davidlloyd.co.uk/promotions/wimbledon2013