chester1Volunteers from NCT Chester branch's Breastfeeding Friendly Chester scheme took to the streets on their Heritage Tour Bus to celebrate National Breastfeeding Awareness Week [24-30 June].

The volunteer mums and their children decorated the bus with banners and balloons for their tour last Sunday [24 June] before taking over the loudspeaker to explain the benefits of natural breastfeeding to shoppers.Breastfeeding Friendly Coordinator Emma Savage said: "We had a fantastic day celebrating the start of Breastfeeding Awareness Week. We're really grateful for the support of local parents and businesses in making this event happen."

The event was supported by many local businesses with Yogart, Mad Hatters Tea Room, Scrumptious Party Food, Blissful Baby Gifts, Water Baby and Everyday Maternity and Blacon Children's Centre among those providing free gifts.chester2 

This Chester event was one of several run nationwide, as highlighted by JFHC earlier in the week [full story here]. Breastfeeding Week has proved successful despite the lack of support from the Department of Health, as JFHC editor Penny Hosie discussed in her blog: Campaign? What Breastfeeding Campaign? 

Events have also highlighted the success of schemes like Breastfeeding Friendly Chester which has grown to incorporate 65 businesses since launching in late 2011 and lists businesses in the local area that have family friendly facilities.

For more information on Breastfeeding Friendly Chester visit or @BFFChester on Twitter.

For more evidence-based information to help support women who are breast-feeding, you can access our free Directory of Breastfeeding.

Posted 27/06/2012 by (photos by Julie Smith Photography)