National children's charity the NSPCC has launched a campaign to remind people that child abuse is not just a problem of the past, amid the publicity over the Jimmy Savile case.
The NSPCC advert, which you can view above, will encourage people to report current abuse to its helpline.
Peter Watt, director of the NSPCC helpline, said: "By bravely speaking out, Savile's victims have done a great public service in raising awareness of child sex abuse and its long-lasting, devastating effect on victims.
"Our advert aims to remind people that child abuse remains a widespread problem and children are still abused today.
"To end their suffering and bring their abusers to justice we must all act now. Savile's victims waited decades to be heard and helped. We can't let this happen again."
The campaign is being launched in the same week that the Child Exploitation and Online Protection Centre (CEOP) reported that they have received over 1,500 reports of abuse in the past month, a 30% increase on the same period last year, and fuelled by what they call the 'Savile Effect'.
With the Metropolitan Police also revealing that they have seen a four-fold increase in reports of sexual assault unrelated to Savile, the NSPCC were keen to re-iterate the message that any cases of potential abuse must be reported as soon as possible.
There were 55 reports of "non-recent" rape and serious sexual offences to the Met in the month prior to the launch of Operation Yewtree, which is investigating the Savile claims. This compares to 299 reports in the month following it.
Yewtree, which launched 10 weeks ago, has a team of 30 officers and has so far seen nearly 600 alleged victims come forward of which 80% were children or young people.
Posted 14/12/2012 by firstname.lastname@example.org