Ahead of taking to the track at the Cycling World Cup in Melbourne tonight [4 Mar] Olympic gold medalist Victoria Pendleton has released a new range of bicycles at Halfords, including one inspired by the retro-style bike seen in hit TV show 'Call The Midwife'.
The powder blue Somerby (pictured left, courtesy of www.halfords.com) bears a striking resemblance to the cycles riden by Miranda Hart and her midwife colleagues on the show.
Halfords has pushed forward the release of the range following a record number of pre-orders on their website from women seemingly seeking to emulate the style of the pedalling midwives of the 1950s seen in the hit BBC show.
Pendleton said: "I wanted to help create a bike that you could just jump on to go down to the shops or the park without having to change into cycling kit.
"I do recognise that most women don't want to squeeze into lycra before they get on a bike and I am pleased to say you can definitely wear a dress to ride these cycles."
Halfords Product Expert Clare Standage feels that the growth in popularity of classic bikes is set to continue, adding "trend-setters are moving away from the macho, sporty look and going for a more relaxed everyday style which is perfectly epitomised by these bikes."
For more information or to order the bike online visit www.halfords.com
Posted 04/04/2012 by email@example.com