twitterAnne Cooper, the clinical informatics advisor for NHS England, advised nurses and other health professionals to embrace the social media revolution.

She told delegates attending the QNI conference in central London this week that social media is beneficial not only for being “a great way to talk to one another in a new way” but as a “great platform to increase your professional profile”.

To those unclear about dipping their toes in the water she informed them that it’s “already happening in society” and with over 50% of the word’s population now aged under 30, it is a great way to connect and engage with the younger generation.

She advised colleagues to “be authentic” and that although it is acceptable to tweet about personal as well as professional things, good manners and a keen awareness of professional etiquette should still prevail.

Follow Anne on Twitter @anniecoops