Four-time Olympic gold medal winning cyclist Sir Chris Hoy is the latest high-profile supporter of the fight against childhood obesity endorsed by JFHC.
As paediatric dietitian Denise Kennedy told delegates at JFHC Live, "one in five children enter school obese but that figure has risen to one in three by the time they leave" and Hoy hopes events like National School Sport Week will help reduce those figures.
Hoy visited schools in Manchester last week [20 Apr] to launch this year's school sport week running from 25-29 June in association with Bank of Scotland and the Youth Sport Trust.
He told the Digital News Agency: "National School Sports Week offers kids across the UK a great chance to try out a whole host of new sports, which will hopefully inspire them to be excited about the Olympic Games and off the back of that to improve their lives and enjoy sport and a healthy lifestyle.
"Whether you go to compete at any level is irrelevant, what's important is that children enjoy participating in sport and keeping fit."
This is the fourth National School Sports Week and to date more than 19,000 schools and almost 9 million pupils across the UK have taken part.
The launch of this year's event can't come soon enough for Exeter MP Ben Bradshaw after it was announced this weekend [Apr 21] that despite a £400,000 investment in the Healthy Weight Strategy, obesity in Exeter rose from 11.9 per cent to 17.7 per cent from 2006 to 2011.
"There's no doubt Britain faces an obesity time bomb and we need more radical action to tackle it," Bradshaw said. "In Exeter, we've seen some success in getting more children to walk or cycle to school and healthier school food, but we need to do more."
For more information and to register your school to take part visit www.schoolsportweek.org
Posted 23/04/2012 by firstname.lastname@example.org