Children's breakfast cereals contain so much sugar they would "be more at home in the biscuit aisle", consumer watchdog Which? has said.

The worst offenders were Kellogg's Frosties (37 per cent sugar) and a supermarket's own brand chocolate rice cereals (36.1 per cent). In total, 12 of the 14 brands tested contained so much sugar they could be confectionary.

Richard Lloyd, executive director at Which?, said: "Parents will be particularly surprised by the fact the majority of children's cereals contain so much sugar. More action is needed by retailers and manufacturers to provide a wider choice of healthier cereals."

He went on to say that the government should also get involved and encourage manufacturers  to take action over sugar levels, as well as ensuring there is consistent labelling so parents knew what they were buying.

Posted by Robert Mair on 16/2/2012