An NHS report published on 18 July 2013, shows just 19% of children take their free eye test, with rates in gradual decline over the past ten years.
To help stem the problem, Vision Express has joined forces with Medikidz to develop a comic based on common experiences children may face with their vision, such as struggling to watch television, or read from a whiteboard at school.
The end product will be given the seal of approval from a panel of medical advisors and vision care experts before being made available, for free in Vision Express stores, from October.
Vision Express are searching for a youngster aged 4 to 11 to become its star character in the comic. One winner will have their image hand-drawn into the superhero story by a team of skilled illustrators. Entries open from 18th July 2013. Parents need to enter on behalf of their child, by simply completing their details online at www.visionexpress.com/medikidz. The winner will be picked in a prize draw, closing on 31 August 2013.
Further information on how SAPHNA members can get involved in our eye awareness campaign will be available in the new school term.