westmidlandspoliceWest Midlands Police has launched a new campaign to raise awareness of child sexual exploitation in the region.

According to the force, the ‘See Me, Hear Me’ initiative aims to highlight the lifelong impact on victims of this kind of crime, using the message ‘Everyone has memories of their first love, but for some they won’t be happy ones.’ 

It will feature adverts on the sides of buses across West Midlands, as well as on radio stations over the coming weeks and months. The campaign will also direct people towards a bespoke website containing information on how to spot CSE, as well as educational films.

Speaking of ‘See Me, Hear Me’, West Mids CSE lead Stephen Rimmer said: “Sexual exploitation of children and young people thrives on ignorance, manipulation and vulnerability. No one in the West Midlands should suffer this crime, and the bullies, abusers and perpetrators need to be held to account.

“This campaign will help ensure that we all understand the threat – right here right now – and what to do about it when we see it.”

Defining child sexual exploitation, a spokesperson for the campaign said: ‘CSE is a crime that can affect any child, any time, regardless of their social or ethnic background.

‘It is child abuse and involves perpetrators grooming their victims in various ways, such as in person, via mobiles or online, to gain their trust before emotionally and sexually abusing them.’

Visit the website at http://www.seeme-hearme.org.uk/